Summary of Business:

Idunn supports business by working with the business owner to continue their success. We assess the business and make recommendations on how to grow or pivot depending on each individual business direction - then make a personalised plan for achievement. We work closely with the business leader and or their team to ensure they have the support, time and skills to achieve this success.

What led you to starting your business?

I left a career of 18years, holding an exec position in a large multinational. I wanted to work for myself, to have the agility to change direction, try new tech and solutions without the restrictions that come from a large organisation.

How did you raise the funds you need for your business?

I am self funded currently, from savings.

What is the most significant lesson you have learnt in running your business?

Make a strategy and detailed plan, but don't be afraid to adjust along the way. Starting a business is a learning journey, and what you knew at the start is not what you know now.

What has been the proudest moment in your business so far?

It is recognition from clients that I have truly helped them.

What have been the biggest challenges in your business to date?

Networking. Moving to Ireland in 2020, and not having a network here was difficult. I had hoped to attend workshops and co-working spaces, but these were all closed. I had to join networking organisations to become known.

What advice would you give aspiring entrepreneurs thinking of starting a business?

If you are passionate about it - then do it. But---- don't be afraid of failure.

What’s the best business book you’ve ever read?

The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness
Book by Steve Peters

Who is the entrepreneur you admire the most?

Sean Combs - always exploring new topics, knowing he is not an expert in everything, and not being afraid to ask questions!

What’s your website?

What Social Networking sites does your business use?

How has the SFA helped you in your business?

Not as yet, but I am hoping to be more active in the organisation

Contact details:

Alison McMurtrie
Address: 5 Killeen court, Malahide