Summary of Business:Dualtron has been in business for over 21 years. It has cash handling equipment customers in every town in Ireland. It also supplies cashless payment systems to prestige I.T., Pharmaceutical and manufacturing companies as well as hospitals and utility companies. The company also supply electronic Queue Management Systems. The success of the company is built on its customer service reputation and many of its customers came about through referrals.
What led you to starting your business?We were seeking new challenges at the time and had a desire to create our own wealth and provide employment and to see if we could replicate our previous success in business for ourselves.
How did you raise the funds you need for your business?Initially we borrowed from family, friends and also took personal bank loans to provide seed capital.
What is the most significant lesson you have learnt in running your business?Make sure your customers are well served. Hire the best people you can. Train them continuously and let them do the jobs you hired them to do. Everyone in the company gets training on customer service regardless of their role because everything we do is driven by our customers’ requirements.
What has been the proudest moment in your business so far?Being nominated for and reaching the final in the SFA Awards 2012 was a great boost for us. It is a reward for the great work all of the team do on behalf of the company. There is also a constant reward from thriving against some of the world’s leading companies in both of our main business sectors.
What have been the biggest challenges in your business to date?One of the biggest was installing about 4000 units of cash counting and forgery detection equipment throughout about 1200 locations nationwide at the time of the Euro launch in 2001. At the same time we upgraded all of our Irish cashless sites from Punts to Euro. Nothing was left to chance so that everything would work on Euro day, which it did. This project management capability has stood the company in good stead ever since.
What advice would you give aspiring entrepreneurs thinking of starting a business?Thoroughly research the market you want to enter. Talk to potential customers and make sure you understand their needs. Make a business plan but be prepared to change it quickly as now more than ever those companies who can adapt their strategy to meet fast changing market needs will survive and thrive. Constantly measure how you are doing against your interim goals and be prepared to modify or discard those plans which are not successful and see where new opportunities are coming from. Only hire the best people and train them thoroughly. Make sure everyone in the company understands your strategy to satisfy your customers.
What’s the best business book you’ve ever read?‘The Seven Habits of Highly Effective People’ by Stephen Covey
Who is the entrepreneur you admire the most?Fergal Quinn and Michael O’Leary
What’s your website?http://www.dualtron.ie
What Social Networking sites does your business use?http://twitter.com/#!/dualtronIE
How has the SFA helped you in your business?The SFA are a constant support for our business. As well as providing excellent research results on all aspects of the business world in Ireland they provide a real advisory type service whenever new issues arise. Good examples would be HR or Contractual matters. The SFA team are very responsive to requests for help or information and also are very willing to act as a sounding board when critical issues arise. The SFA Newsletters and their website are a great source of information for companies. Over the years we have attended many member events and never miss the SFA Annual Lunch which is always worthwhile. We have made many friends and business contacts through these SFA events. The SFA represent small business very well in the media and also lobby Government on our behalf.
Contact details:Dave Byrne
Telephone: 01 8237150
Address: Ballycoolin Business Park, Blanchardstown, Dublin 15