Sue O’Neill re-elected as Chair of the Small Firms Association

Thursday, 29 November 2018

The Small Firms Association (SFA) is pleased to announce that Sue O’Neill has been re-elected as Chair by the SFA National Council, for a 2-year term. Sue O’Neill has served as the Association’s Chair since 2016.

Her key priority for her new term will be to lobby Government for the introduction and implementation of a National Small Business Strategy for Ireland. This initiative is calling on Government to target the development of small business across all regions with just as much energy and strategic focus as they have put on attracting FDI from the 1950s to the present day.

She will urge Government to safeguard small firms against rising business costs and the erosion of competitiveness and will remain focused on preparing members for the opportunities and risks to their businesses from Brexit. In addition, she will continue to raise concerns about the impact the proposed auto-enrolment pension scheme will have on the smallest employers.

Ms O’Neill is Managing Director of Shellcove, an Association Management Company (AMC), which she founded in 2004. Shellcove provides outsourced management services to companies and associations, including strategy, marketing, business/membership development and event management as well as administration support. Prior to Shellcove, Ms O’Neill founded Generation in 1993, a creative agency offering advertising, design and marketing services across a broad spectrum of clients.

Ms O’Neill holds an MBA from Dublin City University, a Diploma in both Digital Marketing and Print Management and is a Graduate of the IMI Business Development Programme. She also serves on the board of Microfinance Ireland. She has been a member of the Small Firms Association since 1993 and has served on its National Council since 2004.


Issued by Elizabeth Bowen, SFA, Senior Executive,, 01 6051626/087 188 2951