Tuesday, 3 December 2013
· SFA Calls for “Small Business Saturday” – 7th December
· Make a special effort to show support for small businesses
The Small Firms Association has called for Saturday December 7th to be called “Small Business Saturday” and for people across the country to show their support for small businesses and the communities they help to keep thriving.
“This Saturday is traditionally a busy shopping day and consumers should use this weekend as an opportunity to focus on buying Irish this Christmas and support their local businesses, as the forthcoming Christmas celebrations can add a major economic impetus to the country, to small businesses and help maintain jobs.”
According to SFA Acting Director Aviné McNally for many sectors, the Christmas season is an opportunity to recover from what has been a very challenging year.
McNally said it is vital that business take every opportunity to offer a range of goods at the most competitive prices to the Irish consumer. “It has been suggested, that the average household will spend €894 this Christmas, therefore it is essential that Irish business should seek for as much of this expenditure as possible to be spent on Irish produced goods and with Irish businesses both high street and online.”
While consumers remain concerned about the economy, McNally said “Christmas shopping hasn’t been abandoned, however, for many Irish households to be encouraged to spend will require exceptional levels of service delivery and value for money. Consumers must also recognise that when they buy Irish goods they maintain employment levels within the local domestic economy. Christmas must be a “win win” for suppliers and consumers.”
McNally believe that businesses are more attentive to the changing consumer needs and they have reacted to these changing demands. “The Irish consumer is now more rational. The focus is on easy accessible, practical, useful gifts. Customers will be purchasing on line for an easier access to choice and delivery, as well as looking for promotions and attractive prices.”
The merchandising and advertising spend on Christmas will run to millions with on line businesses and others seeing trade increase substantially on the run up to Christmas. “If every adult spent just €10 extra on Irish products the result would be an extra spend of over €30 million on Irish made products during Christmas. This would have a significant impact for small business and Irish jobs.” McNally concluded.
For further information contact: Avine McNally, Acting Director, Small Firms Association, Telephone: 01 605 1633 (office) or 087-645 0205 (mobile).
The Small Firms Association (SFA) is the national organisation exclusively representing the needs of small enterprises (i.e. those employing less than 50 employees) in Ireland. The organisation works with government and policy makers nationally and internationally, to ensure that the economic environment is conducive to small business establishment and development.