Manage your business in challenging times breakfast briefing

Friday, 11 October 2019

The Small Firms Association (SFA) is hosting a free breakfast briefing on Wednesday, 16th October at the Bank of Ireland Workbench Branch Blanchardstown, with former Director of Global Engagement at the Obama Administration, Brett Bruen.

The free-to-attend breakfast briefing, ‘Manage your Business in Challenging Times’, will focus on how small firms can develop effective risk and crisis management strategies. During twelve years as a U.S. diplomat, Brett Bruen became a specialist in using strategic communications to influence the course of crisis and conflict. As Director of Global Engagement at the White House, he coordinated the United States Government’s public diplomacy programs, international media and crisis communications, successfully used to counter Russian and extremist propaganda. He was responsible for developing the first interagency communications taskforce to push back against misinformation.

Commenting ahead of the breakfast briefing SFA Skillnet Manager Geraldine Lavin said: “It has never been more challenging for entrepreneurs and their teams, so we decided to do something about it. We can talk about Brexit and other challenges day in day out, but we are about action for our businesses, and who better to get advice on risk management from than a former Director of Global Engagement at the Obama White House.

“I encourage Dublin’s small businesses to sign up at www.sfaskillnet.ie to attend our free breakfast briefing ‘Manage your Business in Challenging Times’ at the Bank of Ireland Workbench branch in Blanchardstown on 16th October at 8am.”

For those unable to attend the breakfast briefing, there is another opportunity to learn from the communications maestro on the same day with his ‘Risk Management and Counter-Crisis Management’ workshop. Determined to make the event affordable to all businesses the SFA Skillnet has priced the event at €129 for SFA members (€159 for non-members). This event starts at 10am and you can find out more details at www.sfaskillnet.ie.

ENDS

For further queries, please contact SFA Skillnet Manager, Geraldine Lavin, on geraldine.lavin@sfa.ie or 087 8111947

Alternatively, contact: Elizabeth Bowen, SFA Senior Executive, on 087 1882951 or elizabeth.bowen@ibec.ie

Editor’s note

Register to attend for free ‘Manage your Business in Challenging Times’ on Wednesday, 16th October at 8am in the Bank of Ireland Workbench branch in Blanchardstown on www.sfaskillnet.ie.

Register for ‘Risk Management and Counter-Crisis Management’ workshop delivered by Brett Bruen on Wednesday, 16th October at 10am in the Bank of Ireland Workbench branch in Blanchardstown on www.sfaskillnet.ie. Costs €129 for SFA members/€159 for non-members.

The SFA Skillnet was recently established to help small businesses (from sole traders to SMEs) upskill their teams in a cost effective and practical way. They have devised a range of training programmes, specifically designed to maximise learning in a short time frame, with practical and actionable outcomes.

More information about the SFA Skillnet is available at www.sfaskillnet.ie
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