Prepare for success – Essential advice for new and micro businesses

The SFA Business Bytes events, which are entirely free of charge, offer small businesses access to expert information and advice and an opportunity to network with their peers. The series is supported by Bord Gáis Energy.

This seminar was aimed at those involved in start-ups and businesses in their first three years, as well as anyone involved in a micro-enterprise (less than 10 employees) who is turning their mind to expansion. There is a lot to consider in this phase of your business. Make the right decisions now and you will have a solid foundation for future success.

This SFA seminar brought together a range of experts who can support you and your business to achieve your potential.

Flexing your strengths: Business psychologist Jane Perry of C Zone Coaching focused on one of the most important elements of long term success – you, the owner-manager. She helped participants to identify their character strengths and how to use them in crucial phase of their business.

Business loans: Deirdre Parkinson, Head of Marketing with Microfinance Ireland, gave participants a rundown of finance options for small business. She highlighted the Microfinance Ireland offering, which is available to businesses that may have difficulty accessing traditional bank finance.

Training, mentoring and financial supports: Steven O’Gara, Senior Economic Development Officer for Dublin City Council, outlined what the Local Enterprise Offices around the country can offer to new and micro-enterprises, spotlighting both financial and non-financial supports.

Getting online: SMEs with a website pick up 22 additional jobs or sales per year on average, with a total value of €24,000. Oonagh McCutcheon from IE Domain Registry, the organisation that manages the dot ie namespace, helped delegates to understand what an effective online presence could add to your business and how to achieve it.