Building Your Brand - Driving Business Growth - Workshop

Want to learn about the proven way to build your brand for your business or for a product that you sell? Well then attending our morning workshop on Wednesday, 15 J uly 2015 from 9.30-12.30pm in the SFA offices at 84-86 Lower Baggot Street, Dublin 2 is a must. This FREE interactive workshop will be brought to you by two companies who have built up a strong reputation in commercial brand marketing and media buying. At this course you will have access to strategic advice and an introduction to best practice marketing.

Who Should Attend?

With economic improvement and businesses starting to consider investing in marketing, this course is ideal for business owners who want to get a really clear understanding as to how to invest their marketing budget effectively to grow their business.

What Will You Learn?
  • How to understand who your target customer /consumer is
  • Positioning your brand - creating brand values
  • How to differentiate your brand
  • Setting clear marketing objectives
  • Understand what type of media to select and why
  • How to build a media plan
  • Understanding the online world
  • Building your digital strategy - online optimisation
  • Measurement & evaluation
  • Below are the presentations that were used at the workshop.