A Face in the Crowd: Identify and attract your best customers

The SFA Business Bytes events, which are entirely free of charge, offer small businesses access to expert information and advice and an opportunity to network with their peers. The series is supported by Bord Gáis Energy.

It’s no accident that great businesses have great customers. If you intend to make your business a great business you’ll need to know who the best customers are in your market so you can get to know them and do business together.

Gerard Tannam is a Brand Builder and Storyteller. In 2004 he set up Islandbridge, a strategic brand consultancy and has developed a practical and effective approach to brand building that enables him to work with companies of all shapes and sizes. When he’s not building brands, he is a mentor to Enterprise Ireland's High Potential Start-Ups (as they gear up to export around the world), and to Dublin City University Invent's Incubation Clients. 

Over the course of Gerard’s presentation, participant were given tools to help them identify and attract their best customers. Gerard's slide deck is available below.