SFA Skillnet Win More Business with Digital Marketing, June 26, 2019

Jun
26
Date: 26th June 2019
Time: 09:30 - 16:00
Duration: 1 day
Venue: Bank of Ireland (Workbench Branch), Blanchardstown Corporate Park
Address: Ground Floor, Block 1,
Blanchardstown Corporate Park
Dublin 15
Event details

SFA Skillnet Win More Business with Digital Marketing, June 26, 2019

Course Overview

This one day programme will teach business owners and managers how to develop and implement their company’s digital marketing strategies. You will learn the fundamental skills of creating your own Digital Marketing Strategy and Plan. Participants will become more knowledgeable about the potential of Digital Marketing to Win More Business.

If you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

*SPECIAL OFFER* If you book on time, a mini-review of your existing digital assets will be completed as part of the course. Book by June 18th to avail of this offer.

Course Content

  • Describe your organisation’s overall mission/objective. The digital marketing mission must fit into your grand plan
  • Which KPIs to use, and how to measure your KPIs
  • Analyse your current digital marketing strategy successes and failures
  • Conduct an online competitive analysis using a new digital toolset
  • Identify gaps in the market
  • Develop useful “Personas” of your target customers
  • Decide resources (budget, digital channel and skills required)
  • How to compose a strategy and 12 month marketing plan

Trainer Overview

Aisling Hurley CEO and Founder of The Business Fairy (TBF) Digital Marketing Agency holds a Masters in Digital Marketing from Dublin City University. An expert in strategic planning for digital marketing, Aisling demonstrates the effective usage of SEO, social media, brand analysis, data analytics, online brand building, websites and mobile. She and her team are passionate about creating, refining and optimising digital media for her valued clients through utilising new technologies.

She describes the TBF offer as “We future proof your Business with Digital Marketing Strategies customised for you, cutting edge training and insider knowledge”.

 The TBF Digital Marketing Agency has developed and delivered training programmes for a range of clients including DCU Ryan Academy, the Gaming & Leisure Skillnet, ESB, Coillte, SOLAS, Athlone IT, Local Enterprise Offices and Mini BMW.

SFA Skillnet Member rate €95 | Non-member rate €145

Date: 26th June

Time: 9:30am - 4pm

Venue: Bank of Ireland (Workbench Branch), Ground Floor, Block 1, Blanchardstown Corporate Park, Ballycoolin, Dublin 15 D15 AKK1

For all queries on the event, please call the event organiser:
Geraldine Lavin, Tel: +353 1 605 1606

Ibec Privacy Policy

Ibec is committed to protecting your information. We use the personal data you provide when registering to administer your participation in the event or training course. For more information about how Ibec deals with your personal data, please read our privacy policy.

Delegate cancellation policy

Any cancellations received in writing up to two weeks prior to the event are refundable. All bookings are provisional until full payment is received.

Photography at events

There may be a photographer and videographer at the event and we may publish images from this event on our website(s) and on our social media accounts.

Price
Per delegate: €95.00
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