SFA Skillnet Leverage your Brand to Sell Online, May 30, 2019
On this one day course participants will learn how to put their true brand voice together, how to get laser focused on their value proposition, how to avoid brand dilution, how to tap into the business trends to grow their online sales and brand awareness. They will also learn how to amplify their message and how to train their team to follow and understand which KPIs to track. The course includes a mini review of brand voice across social media sites and website (details must be provided to the trainer in advance of the course).
The online marketing funnel
Putting the brand story together
Identifying your value proposition for the target market
Identifying your brand voice
What's wrong with your current message (based on the mini review of the brand)
Brand behaviours that cause people to unfollow
Avoid brand dilution
Playing against competitors
Identifying and using hashtags to break into new markets
Netnography for market infiltration
Amplifying the story
How to research key influencers for your industry (paid and unpaid)
New promotional tools to consider
Training your team to promote your business
Putting the plan together
KPIs to look out for
Aisling Hurley is a founding director of TBF Digital Marketing Agency and holds a Masters in Digital Marketing from Dublin City University where she was given an award for her research in the area. She has developed and delivered training programmes for a range of clients including DCU Ryan Academy, the Gaming & Leisure Skillnet, ESB, Coillte, SOLAS, Athlone IT, Local Enterprise Offices and Mini BMW.
SFA Member rate €95 | Non-member rate €145
Date: 30th May 2019
Time: 9.30am – 4pm
For all queries on the event, please call the event organiser:
Geraldine Lavin, Phone: +353 1 605 1606
Delegate cancellation policy
Any cancellations received in writing up to two weeks prior to the event are refundable. All bookings are provisional until full payment is received.
Photography at events
There may be a photographer and videographer at the event and we may publish images from this event on our website(s) and on our social media accounts.