SFA Skillnet Leverage your Brand to Sell Online, May 30, 2019

Date: 30th May 2019
Time: 09:30 - 16:00
Duration: 1 day
Venue: Ibec/SFA
Address: 84/86 Lower Baggot Street,
Dublin 2
Event details

SFA Skillnet Leverage your Brand to Sell Online, May 30, 2019

Course Overview:

On this one day course participants will learn how to put their true brand voice together, how to get laser focused on their value proposition, how to avoid brand dilution, how to tap into the business trends to grow their online sales and brand awareness.  They will also learn how to amplify their message and how to train their team to follow and understand which KPIs to track.  The course includes a mini review of brand voice across social media sites and website (details must be provided to the trainer in advance of the course).

Course Content:

The online marketing funnel

Putting the brand story together

Identifying your value proposition for the target market

Identifying your brand voice

What's wrong with your current message (based on the mini review of the brand)

Brand behaviours that cause people to unfollow

Avoid brand dilution

Playing against competitors

Identifying and using hashtags to break into new markets

Netnography for market infiltration

Amplifying the story

How to research key influencers for your industry (paid and unpaid)

New promotional tools to consider

Training your team to promote your business

Putting the plan together

KPIs to look out for

Trainer Overview:

Aisling Hurley is a founding director of TBF Digital Marketing Agency and holds a Masters in  Digital Marketing from Dublin City University where she was given an award for her research in the area.  She has developed and delivered training programmes for a range of clients including DCU Ryan Academy, the Gaming & Leisure Skillnet, ESB, Coillte, SOLAS, Athlone IT, Local Enterprise Offices and Mini BMW.

SFA Member rate €95 | Non-member rate €145

Date: 30th May 2019

Time: 9.30am – 4pm

For all queries on the event, please call the event organiser:
Geraldine Lavin, Phone: +353 1 605 1606

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Delegate cancellation policy

Any cancellations received in writing up to two weeks prior to the event are refundable. All bookings are provisional until full payment is received.

Photography at events

There may be a photographer and videographer at the event and we may publish images from this event on our website(s) and on our social media accounts.

Per delegate: €95.00
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