Masterclass 2: Search Marketing- March 25, 2019

Date: 25th March 2019
Time: 09:15 - 12:30
Duration: Half day
Venue: Ibec/SFA Offices
Address: 84-86 Lower Baggot Street
Dublin 2
Event details

Masterclass 2: Search Marketing- March 25, 2019


Session 1: AI & Machine Learning For SEO - How Good Is It Really!
Over the past 10 years SEO has shifted from keyword stuffing and directory listings to multichannel digital campaigns. Join us while we discuss how the SEO landscape has changed and understand how to use SEO tools to your advantage. We’ll be reviewing case studies to give you insights into what’s making Google tick in 2019.

How Does Google Rank Websites in 2019 – Case Studies
An Overview of an SEO Audit
SEO Tools - Take advantage of AI

Session 2: KISSing (Keep it Super Simple) Google Ads
The structure of Adwords can be mind boggling, even though its abilities are endless your knowledge on the topic might be limited. The aim of this session is to give you an understanding of how an AdWords Campaign goes together, and tips to give you the best chance of developing campaigns that deliver a cost effective return.

Learn the basics of how a campaign goes together
Learn about the most common errors
Understand User Intent
How to monitor your account effectively

Session 3: SEO should be at the top of your marketing agenda in 2019
SEO is a misunderstood marketing medium; a task often left to a developer when in fact it should be a marketer’s main priority.
Understand why SEO should be at the forefront of your marketing campaign and how it can drive a business’ overall marketing strategy by getting a more comprehensive understanding of your customers. Understanding your users, knowing how they are searching for your service and what content to show them is vital to your campaign’s success.

Where does SEO fit on the Marketing Funnel?
What’s the link between Blogging & SEO?
The importance of Personas for SEO
Know your competitors and where you stand

This programme is designed and delivered in conjunction with 3XE Digital. Every year 3XE host conferences covering different areas of digital marketing, e.g. Search, Conversion, UX, Social Media and Digital Transformation.

For all queries on the event, please call the event organiser:
Raquel de la Pena Sarrion, Tel: +353 1 605 1667

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Delegate cancellation policy

Any cancellations received in writing up to two weeks prior to the event are refundable. All bookings are provisional until full payment is received.

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Per delegate: €135.00
(plus VAT)
Book Now
Non Member
Per delegate: €185.00
(plus VAT)
Non Member
Book Now