Masterclass 1: Social Media Fundamentals for Small Businesses

Date: 31st January 2019
Time: 09:15 - 12:30
Duration: Half day
Venue: Ibec/SFA Offices
Address: 84-86 Lower Baggot Street
Dublin 2
Event details

Masterclass 1: Social Media Fundamentals for Small Businesses

Our first Digital Marketing Masterclass will be in Social Media fundamentals for small businesses. The three hour-long masterclasses will be delivered by industry experts in the world of Social Media marketing. After the half day masterclass the audience will have a greater understanding on how to utilise various social media channels to help their business grow.
Our aim is to give the audience a practical guide on social media on how to expand your network, connect with potential customers, engage with your customers and increase sales.

Content overview:

9.15-9.30 Registration
9.30-10.15 Identifying the right social platforms for your business by Felicity McCarthy
10.15-11.00 How to create a Linkedin profile that creates business for your company by Sandra Hennessy
11.00-11.15 Tea/Coffee Break
11.15-12.00 Breaking through the noise with your social media content by Colm Hanratty
12.00-12.30 Q & A

Date - 31 January, 2019
Time - 9.15am- 12.30pm
Duration - Half Day
Venue - Ibec/SFA Offices

Who should attend:
This Masterclass would be ideal for Business Owners, Managing Directors, Marketing Directors, Marketing Managers, Sales Managers, Sole Traders and Entrepreneurs.


Colm Hanratty- Colm has over 13 years experience in digital marketing. He began his online marketing career at, the world’s number one hostel booking website. During his time there he was responsible for establishing and growing their social media presence on a global scale. His work took him around the world as he produced award winning travel videos, guides and podcasts. His YouTube videos have generated more than 9.5million views to date.

Sandra Hennessy- Sandra is the face and name behind Be Dynamic. Having started out working in the web world in early 2002 and since then has taken the plunge and set up her own business from her base in Tipperary. Sandra is well known in the online marketing world as one of the leading service providers of digital marketing training, consultancy and services in Ireland.

Felicity McCarthy- Felicity gained from her extensive digital marketing background at Facebook, eBay & Dell. Felicity now runs her own business, Sparkdigital, whose impressive client list including, Irish Times Training, Facebook EMEA, Pinterest UK, Grant Thornton Ireland, dylan hotel, AIB Startup Academy, Azon Recruitment Group, Bank of Ireland, IDA Ireland, Microsoft Ireland,, Gigaset Europe & TopOil to name just a few.

Book all three Masterclasses to avail of our package rate: SFA Member rate €345 (+VAT) | SFA Non-member rate €475 (+VAT)

This programme is designed and delivered in conjunction with 3XE Digital. Every year 3XE host conferences covering different areas of digital marketing, e.g. Search, Conversion, UX, Social Media and Digital Transformation.

For all queries on the event, please call the event organiser:
Raquel de la Pena Sarrion, Tel: +353 1 605 1667

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Delegate cancellation policy

Any cancellations received in writing up to two weeks prior to the event are refundable. All bookings are provisional until full payment is received.

Photography at events

There may be a photographer and videographer at the event and we may publish images from this event on our website(s) and on our social media accounts.

Per delegate: €135.00
(plus VAT)
Book Now
Non Member
Per delegate: €185.00
(plus VAT)
Non Member
Book Now