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Marketing and Sales
In the recent past, many companies have had the luxury of simply "satisfying demand". It is now critical that management teams refocus their marketing and sales strategies to retain those customers they already have, to sever those relationships that aren't contributing to the bottom line, and to seek new markets. These expert articles give suggestions on how to do all these things. In addition you can upskill your staff's skills in these areas by participating in many of the excellent training programmes on offer through the SFA National Centre of Excellence - www.centreofexcellence.ie
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